Why would you invest your marketing dollars in an avenue that is colloquially referred to as snail mail? After all, this term refers to the fact that the recipient may not receive your message for several days. What should you know about direct mail postcards before you get started? Why Direct Mail Isn’t Dead You understandably do not want to put all of your marketing dollars in one proverbial basket, so it makes sense to allocate your budget to the avenues that are most likely to see a decent return. Paid search marketing was notably lower at 23 percent, and online display ads performed moderately at 16 percent. Social media marketing was nominally higher at 30 percent. In fact, according to the Data & Marketing Association, the median ROI for a direct mail marketing campaign was 29 percent. While digital media marketing can and should have a prominent position in your marketing campaign, you are missing out on a great way to optimize your return on investment if you overlook direct mail postcards. These efforts include social media marketing, paid search ads and online display ads. In the digital world that we live in, it may be easy to assume that your real estate business’s marketing campaign should focus exclusively on email and online marketing efforts.

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